Built around the @mention

Every tool you need to turn an Instagram mention into a DM, a click, and a customer.

@Mention → DM triggers

The hero feature. The instant a follower @mentions your handle in a story, comment or caption, F@FOS sends them a private DM with your link.

Story mention replies

When a follower reshares your post or tags you on their story, auto-thank them with a warm DM and your offer — every single time.

Comment keyword backup

Some followers comment a keyword instead of @mentioning. Catch them too with the same trigger, same DM, zero missed leads.

Public mention auto-thanks

Reply publicly under each mention to amplify reach and signal authenticity, then deliver the conversion link privately.

Link library with click tracking

Centralise affiliate URLs, lead magnets and product links. Track clicks per mention, per automation, per audience.

Mention analytics

See @mentions captured over time, DMs sent, click-through rate and your top mention drivers — all in one calm view.

Multi-account ready

Connect multiple Instagram Business accounts. Run mention automations independently per brand.

Mention competitions

Run "@mention us to enter" campaigns. Track entries on a live leaderboard, auto-pick the top N winners by likes when the clock runs out.

Auto entry confirmations

Every entrant gets a public thanks and a private DM confirming their mention is in — zero manual moderation, maximum FOMO.